//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer goods industry"
~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Statistik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eigenmarke des Handels"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer goods industry
Relationship marketing
Handelsmarke
17
Store brand
17
Deutschland
9
Germany
9
Einzelhandel
8
Retail trade
8
Brand management
5
Competitive strategy
5
Markenführung
5
Wettbewerbsstrategie
5
Erfolgsfaktor
4
Strategisches Management
4
Success factor
4
Beziehungsmarketing
3
Consumer behaviour
3
Handelsmanagement
3
Konsumentenverhalten
3
Markenwert
3
Retail management
3
Brand
2
Brand equity
2
Business model
2
Competition
2
Distribution channel
2
Food retailing
2
Geschäftsmodell
2
Handelsmarketing
2
Konsumgüterindustrie
2
Lebensmitteleinzelhandel
2
Lieferantenmanagement
2
Lieferkette
2
Markenartikel
2
Markenpolitik
2
Retail marketing
2
Supplier relationship management
2
Supply chain
2
Unilever PLC <London>
2
Vertriebsweg
2
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Case study
Statistik
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
12
Book section
12
Hochschulschrift
11
Aufsatzsammlung
9
Thesis
8
Fallstudie
5
Graue Literatur
5
Non-commercial literature
5
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Arbeitspapier
1
Festschrift
1
Handbook
1
Handbuch
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Miskell, Peter
2
Riekhof, Hans-Christian
2
Baumgartner, Ekkehart
1
Published in...
All
Trademarks, brands, and competitiveness
2
Redline / Wirtschaft
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
3
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Auto plus, Conley's, DocMorris, Electronic Partner, Kiehl's, Lush...
Riekhof, Hans-Christian
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003516905
Saved in:
4
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
Saved in:
5
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->