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~subject:"Consumer goods marketing"
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Consumer goods marketing
Deutschland
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Einzelhandel
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Erfolgsfaktor
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Europa
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Germany
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Handel
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Kosmetikindustrie
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Marketing
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Persönlicher Verkauf
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Retail trade
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Communication
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Consumer behaviour
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Cosmetics industry
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Distribution channel
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Europe
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Food trade
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Handelsmarke
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Kommunikation
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Konsumentenverhalten
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Konsumgütermarketing
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Kundengruppenmanagement
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Lebensmittelhandel
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Negotiations
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Salespeople
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Selling
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Social relations
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Soziale Beziehungen
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Store brand
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Success factor
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Supplier relationship management
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Theorie
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Trade
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German
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Hammann, Peter
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Stritzki, Thorsten
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Tebbe, Cordula
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Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
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ECONIS (ZBW)
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Das Key-Account-Management als Reaktion auf die Handelsentwicklung in Europa : eine empirische Untersuchung am Beispiel der Kosmetikindustrie
Hammann, Peter
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1996
Persistent link: https://www.econbiz.de/10000951983
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