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~subject:"Consumer motivation"
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Consumer motivation
Consumer behaviour
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purchasing intention
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Purchasing intention
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Online retailing
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Online-Handel
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Brand image
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consumer behavior
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Eastern European economics : EEE
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Journal of business research : JBR
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ECONIS (ZBW)
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Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
2
Purchasing
intention
and behavior in the sharing economy : mediating effects of APP assessments
Lo, Fang Yi
;
Yu, Tiffany Hui-Kuang
;
Chen, Hsin-Hao
- In:
Journal of business research : JBR
121
(
2020
),
pp. 93-102
Persistent link: https://www.econbiz.de/10012417323
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