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~subject:"Consumer purchase behavior"
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Consumer purchase behavior
Kundenbindungsprogramm
879
Loyalty program
879
Beziehungsmarketing
459
Relationship marketing
456
Consumer behaviour
413
Konsumentenverhalten
413
Einzelhandel
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Retail trade
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Rabatt
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Rebate
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Customer satisfaction
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Kundenzufriedenheit
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Theorie
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Theory
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Deutschland
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Sales promotion
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Verkaufsförderung
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Germany
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USA
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United States
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Kundenbindung
62
Marketing management
55
Marketingmanagement
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Loyalty programs
54
Preismanagement
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Pricing strategy
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Dienstleistungsqualität
43
Service quality
43
Customer retention
37
Hotel industry
37
Hotellerie
37
Internet marketing
35
Online retailing
35
Online-Handel
35
Online-Marketing
35
Mobile Business
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Mobile business
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Lebensmitteleinzelhandel
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Food retailing
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Bijmolt, Tammo H. A.
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Minnema, Alec
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Non, Mariëlle
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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