Amine, Abdelmajid; Gicquel, Yohan - In: European Journal of Marketing 45 (2011) 11/12, pp. 1809-1819
Purpose – The purpose of this paper is to address an under‐researched issue in marketing, atypical consumption behaviours. More particularly it focuses on the deviant behaviours of consumers in a commercial or consumption situation and on their reactions in regard to the market system....