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~subject:"Consumer skepticism toward advertising"
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Consumer skepticism toward advertising
Consumer behaviour
22
Konsumentenverhalten
22
Shopping orientation
14
Einzelhandel
9
Retail trade
9
shopping orientation
8
Online retailing
7
Online-Handel
7
India
4
Bekleidung
3
Clothing
3
Consumer behavior
3
Gender
3
Indien
3
Jugendliche
3
Marketing management
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Marketingmanagement
3
Retailing
3
South Korea
3
Südkorea
3
US
3
Youth
3
apparel
3
retailing
3
Cause-related marketing
2
Customer satisfaction
2
Decision
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E-commerce
2
Electronic Commerce
2
Entscheidung
2
Kundenzufriedenheit
2
Mindset
2
Outshopping
2
consumer behaviour
2
360-degree virtual reality
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Adolescents
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Advertising
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Advertising effects
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Chang, Chun-Tuan
2
Cheng, Zhao-Hong
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Journal of Business Ethics
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
Tugging on Heartstrings:
Shopping
Orientation
, Mindset, and Consumer Responses to Cause-Related Marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of Business Ethics
127
(
2015
)
2
,
pp. 337-350
investigates whether and how psychological antecedents (i.e., consumer
shopping
orientation
and mindset) and gender differences …
Persistent link: https://www.econbiz.de/10011242097
Saved in:
2
Tugging on heartstrings :
shopping
orientation
, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
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