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Consumers
Consumer behaviour
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Brand image
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Kucuk, S. Umit
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The journal of brand management : an international journal
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Consumer voice : the democratization of consumption markets in the digital age
Kucuk, S. Umit
-
2020
Persistent link: https://www.econbiz.de/10012284938
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Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
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