Jiang, Zhiqing; Nagasawa, Shin’ya; Watada, Junzo - In: Management Decision 52 (2014) 7, pp. 1288-1301
Purpose – The purpose of this paper is to reveal how store design influences luxury brand image building in a competitive market through the case study of two luxury fashion brands – Bally and Tod's. Design/methodology/approach – Quantitative (questionnaires) and qualitative (interview)...