Triantafillidou, Amalia; Siomkos, George - In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 526-540
Purpose – The aim of the present study is to investigate the impact of the different aspects of consumption experience on various post-consumption variables (i.e. satisfaction, nostalgia intensity, word-of-mouth (WOM) communication and behavioural intentions). Design/methodology/approach – A...