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~subject:"Controlling"
~subject:"Deutschland"
~subject:"Theorie"
~subject:"Welt"
~type_genre:"Adressbuch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Controlling
Deutschland
Theorie
Welt
Advertising effects
5,226
Werbewirkung
5,226
Consumer behaviour
2,765
Konsumentenverhalten
2,765
Advertising
2,697
Werbung
2,669
Internet marketing
1,511
Online-Marketing
1,511
Brand management
879
Markenführung
879
Brand image
809
Markenimage
809
Social Web
521
Social web
521
USA
461
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460
Brand
415
Markenartikel
406
Emotion
374
Celebrity endorsement
360
Celebrity-Werbung
360
advertising
327
Marketing management
294
Marketingmanagement
294
Fernsehwerbung
261
Television advertising
261
Target group
250
Zielgruppe
250
Psychology of advertising
237
Werbepsychologie
237
Viral marketing
215
Virales Marketing
215
Experiment
213
Product Placement
192
Product placement
192
Perception
177
Wahrnehmung
175
Children
171
Kinder
171
Cognition
167
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64
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Article
209
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16
Journal
2
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Adressbuch
Aufsatz in Zeitschrift
Übersichtsarbeit
Article in journal
214
Hochschulschrift
175
Graue Literatur
144
Non-commercial literature
144
Thesis
144
Aufsatz im Buch
136
Book section
136
Arbeitspapier
96
Working Paper
96
Collection of articles of several authors
32
Sammelwerk
32
Bibliografie enthalten
23
Bibliography included
23
Lehrbuch
17
Aufsatzsammlung
14
Textbook
13
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12
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Systematic review
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8
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7
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7
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4
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1
Accompanied by computer file
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English
156
German
70
Italian
1
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All
Gierl, Heribert
12
Esch, Franz-Rudolf
5
Bauer, Hans H.
4
Diehl, Sandra
3
Helmig, Bernd
3
Hoffmann, Stefan
3
Schwaiger, Manfred
3
Schwarz, Uta
3
Steffenhagen, Hartwig
3
Terlutter, Ralf
3
Brettel, Malte
2
Chung, Chanjin
2
Davies, Fiona
2
Eisend, Martin
2
Esteban, Lola
2
Gelbrich, Katja
2
Hernández-García, José M.
2
Kaiser, Harry M.
2
Kerr, Gayle
2
Kinnucan, Henry W.
2
Marwitz, Christian
2
McColl, Rod
2
Miao, Yuliang
2
Mueller, Barbara
2
Mäder, Ralf
2
Peitz, Martin
2
Perrey, Jesko
2
Praxmarer-Carus, Sandra
2
Reich, Sandra
2
Reinartz, Werner J.
2
Rennhak, Carsten
2
Saffert, Peter
2
Schweidler, Janine
2
Shin, Jiwoong
2
Taylor, Charles Raymond
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Abhisek, Vibhanshu
1
Akaoui, Joe
1
Al-Gamrh, Bakr
1
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Arbeitsgemeinschaft Media-Analyse
2
Media-Micro-Census GmbH <Frankfurt, Main>
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Internationales Centrum für Werbe- und Media-Forschung <Hamburg>
1
Published in...
All
Marketing : ZFP ; journal of research and management
15
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
12
Journal of advertising research
9
International journal of electronic commerce : IJEC
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
American journal of agricultural economics
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Akzente
3
Gabler Edition Wissenschaft
3
Journal of nonprofit & public sector marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Operations research
3
Psychology & marketing
3
The journal of industrial economics
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of euromarketing
2
Journal of institutional and theoretical economics : JITE
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of the Operational Research Society : OR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Media-Perspektiven
2
Review of marketing science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The Rand journal of economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American economic journal
1
Applied economics quarterly
1
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Source
All
ECONIS (ZBW)
227
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1
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10
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227
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date (oldest first)
1
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
2
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Saved in:
3
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
4
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
5
When politics disgust : emotional versus rational processing of attack ads
Passyn, Kirsten A.
;
LeBaron, David
;
Riggle, Robert J.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 145-178
Persistent link: https://www.econbiz.de/10014514763
Saved in:
6
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
Saved in:
7
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
8
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
9
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
10
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
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