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~subject:"Corporate Social Responsibility"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Corporate Social Responsibility
Öffentlichkeitsarbeit
Informationstechnik
2,461
Information technology
2,460
Public relations
1,928
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1,375
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1,307
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1,147
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639
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476
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476
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444
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419
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419
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380
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380
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359
Corporate social responsibility
267
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266
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266
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264
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264
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263
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259
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256
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244
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Lies, Jan
51
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26
Bentele, Günter
22
Zerfaß, Ansgar
22
Röttger, Ulrike
18
Coombs, W. Timothy
11
Szyszka, Peter
11
Sriramesh, Krishnamurthy
10
Brömmling, Ulrich F.
9
Dürig, Uta-Micaela
9
Huck-Sandhu, Simone
9
Mast, Claudia
9
Nothhaft, Howard
9
Sievert, Holger
9
Verčič, Dejan
9
Heath, Robert L.
8
Vaih-Baur, Christina
8
Hoffjann, Olaf
7
L'Etang, Jacquie
7
Seidenglanz, René
7
Bartlett, Jennifer L.
6
Bühler, Heike
6
Camilleri, Mark Anthony
6
Edwards, Lee
6
Esch, Franz-Rudolf
6
Hopwood, Maria
6
Ihlen, Øyvind
6
Ruler, Betteke van
6
Wehmeier, Stefan
6
Will, Markus
6
Zehrt, Wolfgang
6
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5
Eisenegger, Mark
5
Eligehausen, Siegmar
5
Fawkes, Johanna
5
Fröhlich, Romy
5
Förster, Kati
5
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5
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1
Sage Publications <Beverly Hills, Calif.; London>
1
Society for Human Resource Management
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Public Relations : ein Handbuch
52
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
The global public relations handbook : theory, research, and practice
38
Exploring public relations
30
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
26
The handbook of communication and corporate social responsibility
24
New media and public relations
23
The handbook of crisis communication
23
Nonprofit-PR
20
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Public Relations
19
Pathways to public relations : histories of practice and profession
18
Public relations case studies : Fallbeispiele aus der Praxis
18
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
17
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
17
The Routledge handbook of strategic communication
16
The practice of public relations
16
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
15
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
15
Culture and public relations : links and implications
14
Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
14
The moral compass of public relations
14
HR-PR : Personalarbeit und Public Relations ; erfolgreiche Strategien und Praxisbeispiele
13
PR-Beratung : theoretische Konzepte und empirische Befunde
13
Sport public relations and communication
13
The global foundations of public relations : humanism, China and the West
13
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
13
Crisis communication : practical PR strategies for reputation management and company survival
12
Die Pressemitteilung
12
Handbuch Verbandskommunikation
12
PR-Kampagnen
12
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
12
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
12
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
11
Communicating corporate social responsibility : perspectives and practice
11
Strategische Kommunikationsplanung
11
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
11
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ECONIS (ZBW)
2,017
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1
Data-based strategic
communication
as a mediator of trust : recipients' perception of an NPO's automated posts
Löffler, Natascha
;
Röttger, Ulrike
;
Wiencierz, Christian
- In:
Trust and communication : findings and implications of …
,
(pp. 115-134)
.
2021
Persistent link: https://www.econbiz.de/10012592592
Saved in:
2
The application of emotions in business
communication
management for a good reputation
Rostomyan, Anna Maria
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 83-94)
.
2023
Persistent link: https://www.econbiz.de/10014325824
Saved in:
3
CSR
communication
on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR
communication
: a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
4
Internal
communication
and culture : a theoretical framework
Müller, Axel
;
Müller, Alena
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 79-92)
.
2022
Persistent link: https://www.econbiz.de/10013461978
Saved in:
5
Strategic dialogic
communication
through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
6
Corporate
communication
through social networks : the identification of the key dimensions for dialogic
communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
7
Blurring the lines : how social media managers transform business
communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
8
Communicating in media dark areas
Kumar, Dinesh
;
Gupta, Punam
- In:
Effective strategies for communicating insights in business
,
(pp. 141-156)
.
2021
Persistent link: https://www.econbiz.de/10012601421
Saved in:
9
A conceptual genealogy of the situational theory of problem solving : reconceptualizing
communication
for strategic behavioral
communication
management
Kim, Jeong-Nam
;
Tam, Lisa
;
Chon, Myoung-Gi
-
2021
Persistent link: https://www.econbiz.de/10012505014
Saved in:
10
How does perceived CSR toward employees influence customer orientation behavior : the moderating role of internal
communication
Thinh-Van Vu
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 643-661)
.
2024
Persistent link: https://www.econbiz.de/10014564346
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