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~subject:"Corporate budgeting"
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Corporate budgeting
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Farris, Paul W.
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West, Douglas C.
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Path dependencies and the long-term effects of routinized marketing decisions
Farris, Paul W.
;
Verbeke, Willem J. M. I.
;
Dickson, Peter
; …
-
2008
Persistent link: https://www.econbiz.de/10003721552
Saved in:
2
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
3
A fresh view of the advertising budget process
Farris, Paul W.
;
West, Douglas C.
- In:
The Sage handbook of advertising
,
(pp. 316-332)
.
2007
Persistent link: https://www.econbiz.de/10003570520
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