//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Corporate culture"
~subject:"Germany"
~subject:"Öffentlichkeitsarbeit"
~type:"article"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Betriebliche Informationspolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Germany
Öffentlichkeitsarbeit
Public relations
143
Deutschland
67
Corporate Social Responsibility
23
Corporate social responsibility
23
Crisis management
18
Krisenmanagement
18
Corporate reputation
17
Firmenimage
17
Social Web
17
Social web
17
Web 2.0 technologies
14
Web 2.0-Technologien
14
USA
13
United States
13
Stakeholder
12
Marketing management
8
Marketingmanagement
8
Advertising planning
6
Werbeplanung
6
Interessenpolitik
5
Internet
5
Lobbying
5
Organisatorischer Wandel
5
Organizational change
5
Website
5
Automotive industry
4
Brand management
4
Business association
4
Denmark
4
Dänemark
4
E-commerce
4
Electronic Commerce
4
Internal communication
4
Interne Kommunikation
4
Kfz-Industrie
4
Markenführung
4
Nichtregierungsorganisation
4
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
96
Journal
1
Type of publication (narrower categories)
All
Case study
Article in journal
3,472
Aufsatz in Zeitschrift
3,472
Aufsatz im Buch
1,813
Book section
1,813
Fallstudie
143
Conference paper
54
Konferenzbeitrag
54
Interview
13
Collection of articles of several authors
11
Sammelwerk
11
Reprint
9
Bibliografie enthalten
3
Bibliography included
3
Conference proceedings
3
Konferenzschrift
3
Mehrbändiges Werk
2
Multi-volume publication
2
Systematic review
2
Übersichtsarbeit
2
Festschrift
1
Hochschulschrift
1
Rezension
1
Statistics
1
Statistik
1
Thesis
1
more ...
less ...
Language
All
German
81
English
62
Author
All
Borgulya, Ágnes
2
Eberl, Ulrich
2
Frandsen, Finn
2
Howell, Gwyneth V. J.
2
Johansen, Winni
2
Kaiser, Sebastian
2
Kastner, Sonja
2
Langendorf, Marc
2
Marell, Susanne
2
Paulus, Annette
2
Reisewitz, Perry
2
Romenti, Stefania
2
Scheurer, Hans
2
Schmidt, Carolin
2
Seijts, Jana
2
Suchy, Günther
2
Adi, Ana
1
Adolf, Jörg
1
Ahrens, Wiebke
1
Albinsson, Pia A.
1
Allen, Matthew R.
1
Althaus, Marco
1
Amaladoss, Martin Xavier
1
Bailey, Ainsworth Anthony
1
Bansal, Namrata
1
Bauer, Theresa
1
Bauhoff, Julia
1
Baumann, Dorothée
1
Bentele, Günter
1
Berg, Kay Uwe
1
Blau, Peter
1
Borgards, Arne
1
Brunton, Margaret
1
Brücklmeier, Monika
1
Buber, Renate
1
Burns, John
1
Butler, Bryan
1
Buttle, Francis A.
1
Carneiro, Eraldo
1
Cerne, Annette
1
more ...
less ...
Published in...
All
Public relations case studies : Fallbeispiele aus der Praxis
18
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
13
Corporate communications : an international journal
11
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
11
Handbuch Verbandskommunikation
6
PR-Kampagnen
6
Corporate social responsibility in the digital age
3
Handbuch Unternehmenskommunikation
3
Journal of communication management : an international journal
3
Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
3
Communicating corporate social responsibility : perspectives and practice
2
Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
2
Public relations campaigns
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Sport public relations and communication
2
Accounting for sustainability : practical insights
1
Accounting, auditing & accountability journal
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Business & society
1
Business and society review : a quarterly forum on the role of business in a free society
1
Business and sustainability : concepts, strategies and changes
1
Business, society and politics : multinationals in emerging markets
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
City branding : theory and cases
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Corporate responsibility : social action, institutions and governance
1
Corporate social irresponsibility : a challenging concept
1
Corporate social responsibility and environmental management
1
Culture and public relations : links and implications
1
Die Zukunft der Qualitativen Forschung : Herausforderungen für die Wirtschafts-, Gesundheits- und Sozialwissenschaften
1
European journal of marketing : EJM
1
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
1
HMD : Praxis der Wirtschaftsinformatik
1
Industrie-Analyst-Relations in Deutschland
1
Instrumentarium zur Bearbeitung segmentierter Märkte
1
International journal of nonprofit & voluntary sector marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
143
Showing
1
-
10
of
143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bridging journalists and PR practitioners in a digital context : a good practice case study
Surugiu, Romina
- In:
Navigating digital communication and challenges for …
,
(pp. 153-166)
.
2022
Persistent link: https://www.econbiz.de/10013192747
Saved in:
2
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
3
GABEK® als Antwort auf methodische Herausforderungen der Frame-Analyse : ein methodischer Leitfaden für die empirische Untersuchung der strategischen Kommunikation öffentlichkeitsw...
Winkin, Jan
- In:
Die Zukunft der Qualitativen Forschung : …
,
(pp. 209-234)
.
2018
Persistent link: https://www.econbiz.de/10011930344
Saved in:
4
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
5
Case study on corporate social action in Goa's iron ore mining industry
Ramesh, C. M.
;
Swamy, Ranjini
- In:
Corporate responsibility : social action, institutions …
,
(pp. 207-227)
.
2016
Persistent link: https://www.econbiz.de/10011404200
Saved in:
6
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
7
Digital reflections of pharmaceutical companies and their CSR communication strategies
Grigore, Georgiana
;
Adi, Ana
;
Theofilou, Anastasios
- In:
Corporate social responsibility in the digital age
,
(pp. 221-239)
.
2015
Persistent link: https://www.econbiz.de/10010513424
Saved in:
8
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
9
When the Twitterverse turns on you
Seijts, Jana
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
Saved in:
10
Das Hashtag-Desaster
Seijts, Jana
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 72-76
Persistent link: https://www.econbiz.de/10010344189
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->