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~subject:"Corporate culture"
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Corporate culture
Corporate marketing
36
Corporate social responsibility
18
Marketing management
16
Corporate identity
15
Corporate reputation
15
Firmenimage
15
Marketingmanagement
15
Brand architecture
11
Corporate Social Responsibility
11
Markenarchitektur
11
Unternehmenskultur
11
Brand management
9
Markenführung
9
Public relations
9
Öffentlichkeitsarbeit
9
Corporate image
8
Consumer behaviour
6
Corporate heritage
6
Marketing
6
corporate marketing
6
Corporate branding
5
Corporate heritage identity
5
Corporate strategy
5
Konsumentenverhalten
5
Business ethics
4
CSR communication
4
Case study
4
Corporate brand
4
Qualitative research
4
Unternehmensethik
4
ethical corporate marketing
4
Corporate communication
3
Ethical corporate marketing
3
Ethics
3
Internet marketing
3
Stakeholder
3
Transparency
3
attribution theory
3
sustainability ratings
3
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11
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1
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English
11
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Balmer, John M. T.
5
Burghausen, Mario
2
Swaen, Valérie
2
Abratt, Russell
1
Andersen, Sophie Esmann
1
Balmer, John M.T.
1
Balmern, John M. T.
1
De Roeck, Kenneth
1
Denizci Guillet, Basak
1
Démoulin, Nathalie
1
Johansen, Trine Susanne
1
Kleyn, Nicola
1
Law, Chun Hung Roberts
1
Maon, François
1
Mohammed, Ibrahim
1
Olins, Wally
1
Pauwels-Delassus, Véronique
1
Podnar, Klement
1
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Journal of business research : JBR
5
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
11
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1
Quo vadis
corporate
marketing
?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate citizenship : challenging the corporate centricity in
corporate
marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
3
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
4
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
5
Advances in corporate brand, corporate heritage, corporate identity and
corporate
marketing
scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
6
Corporate brands and
corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim
;
Denizci Guillet, Basak
;
Law, Chun …
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
Saved in:
8
Corporate heritage identity stewardship : a
corporate
marketing
perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
9
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
10
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
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