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~subject:"Corporate identity"
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Corporate identity
Relationship marketing
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Beziehungsmarketing
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Consumer behaviour
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Hotel industry
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Hotellerie
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Social network
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Kitchen, Philip J.
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Shaalan, Ahmed
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Tourky, Marwa
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Melewar, T. C.
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Sharifah Faridah Syed Alwi
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Journal of business research : JBR
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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