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~subject:"Corporate reputation"
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Corporate reputation
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Internet marketing
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Online-Marketing
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Brand management
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Ereignisstudie
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Personality psychology
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USA
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psychological distance
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self-brand connections
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1987-2005
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Jeong, Jaeseok
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Yoo, Chan Yun
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International journal of advertising : the quarterly review of marketing communications
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Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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