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~subject:"Corporate reputation"
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Corporate reputation
Advertising effects
44
Werbewirkung
44
Celebrity endorsement
38
Celebrity-Werbung
38
Consumer behaviour
37
Konsumentenverhalten
37
Brand image
28
Markenimage
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Brand management
27
Markenführung
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Advertising
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Brand
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Markenartikel
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Credibility
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Glaubwürdigkeit
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Werbung
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Celebrity endorser
10
Athletes
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Sportler
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Endorser
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endorser
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advertising
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celebrity endorser
7
purchase intention
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celebrity endorsement
6
Endorser credibility
5
Beziehungsmarketing
4
Direct-to-consumer advertising
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Relationship marketing
4
Source credibility
4
Tourism marketing
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Tourismusmarketing
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attractiveness
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endorser credibility
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China
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Arnold, Mark J.
1
Bauer, Brittney C.
1
Carlson, Brad D.
1
Donavan, D. Todd
1
Johnson, Clark D.
1
Ko, Yong Jae
1
Park, Chanmin
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Sato, Shintaro
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Tao, Weiting
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European Sport management quarterly : ESMQ
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effect of brand crises on
endorser
reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
2
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
3
Athlete reputational crisis and consumer evaluation
Sato, Shintaro
;
Ko, Yong Jae
;
Park, Chanmin
;
Tao, Weiting
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10011524596
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