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~subject:"Corporate social responsibility"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Narratives Interview"
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Corporate social responsibility
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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New luxury management : creating and managing sustainable value across the organization
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Schriftenreihe der FHWien-Studiengänge der WKW
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The Palgrave handbook of corporate sustainability in the digital era
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The role of brands in an era of over-information
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ECONIS (ZBW)
31
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1
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
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2
Brand narrative in the 21st century
Denga, Edna Mngusughun
- In:
The role of brands in an era of over-information
,
(pp. 45-70)
.
2023
Persistent link: https://www.econbiz.de/10014365831
Saved in:
3
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
Saved in:
4
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
5
Using local culture in brand positioning and communication
Makkar, Marian
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 171-201)
.
2021
Persistent link: https://www.econbiz.de/10012651450
Saved in:
6
Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanäle in der CSR-Kommunikation : Storytelling vs. Fakten
Ordu, Sevgi
-
2021
Einleitung -- Effektive CSR-Kommunikation: Content-Formate, Kommunikationskanäle und deren Wirkungspotenziale -- Methode -- Zentrale Ergebnisse -- Reaktionen auf CSR-Botschaften als komplexes Wirkungsgefüge -- Fazit und Ausblick.
Persistent link: https://www.econbiz.de/10012793273
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7
Storytelling for human sensitivity, compassion and connection in corporate sustainability
Creed, Andrew
;
Ross, Jane
;
Ross, Jack
- In:
The Palgrave handbook of corporate sustainability in …
,
(pp. 693-713)
.
2021
Persistent link: https://www.econbiz.de/10012310709
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8
Wirkungsanalyse verschiedener Content-Formate und Kommunikationskanäle in der CSR-Kommunikation : Storytelling vs. Fakten
Ordu, Sevgi
-
2021
Persistent link: https://www.econbiz.de/10012649143
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9
Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
Saved in:
10
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
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