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~subject:"Corporate social responsibility"
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Corporate social responsibility
Beziehungsmarketing
2
Relationship marketing
2
Attitude towards store
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility (CSR)
1
Customer value
1
Dimensions of CSR
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Einzelhandel
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Firm performance
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Ganzzahlige Optimierung
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Integer programming
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Konsumentenverhalten
1
Kundenwert
1
Lebenszyklus
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Life cycle
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Loyalty
1
Retail store patronage
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Retail trade
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Share of wallet
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Unternehmenserfolg
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Ailawadi, Kusum L.
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Luan, Y. Jackie
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Neslin, Scott A.
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Taylor, Gail Ayala
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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