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~subject:"Corporate visual identity"
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Search: person:"Pirttilä-Backman, Anna-Maija"
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Corporate visual identity
Brand associations
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Brand image
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Brand management
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Business ethics
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Confidence
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Corporate culture
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Logo redesign
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Markenführung
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Markenimage
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Mergers and acquisitions
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Social representations
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Takeover
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Unternehmensethik
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Aula, Hanna-Mari
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Erjansola, Ari-Matti
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The journal of brand management : an international journal
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
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