//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cosmetics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Promotional materials"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cosmetics
Werbemittel
282
Promotional materials
255
Deutschland
72
Germany
69
Theorie
57
Theory
57
Werbung
45
Advertising
26
Werbepsychologie
26
Werbewirkung
26
Market research
25
Marktforschung
25
Advertising effects
24
Psychology of advertising
24
Consumer behaviour
23
Konsumentenverhalten
23
USA
23
United States
23
Marketing
19
Werbeplanung
19
Marketing management
18
Marketingmanagement
18
Media usage
18
Mediennutzung
18
Advertising planning
15
East Germany
15
Ostdeutschland
15
Sales promotion
14
Verkaufsförderung
14
Direktmarketing
12
Kommunikation
12
Direct marketing
11
Hörfunkwerbung
11
Radio advertising
11
Einzelhandel
10
Zielgruppe
10
Markenimage
9
Retail trade
9
Print advertising
8
Printwerbung
8
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
1
Non-commercial literature
1
Language
All
German
1
Author
All
Breuer, Norbert
1
Kraus, A.
1
Published in...
All
Materialien zum Produkt-Marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wirkungen des farblichen Anzeigenhintergrundes auf den Kommunikanten : Ergebnisse e. empir. Studie im Produktbereich Parfüm
Kraus, A.
;
Breuer, Norbert
-
1981
Persistent link: https://www.econbiz.de/10000694911
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->