Tang, Felix; Tian, Vane-Ing; Zaichkowsky, Judy - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 1, pp. 4-20
Purpose – The purpose of this paper is to create a framework for broadly understanding categories and motivations behind purchasing different counterfeit products. Design/methodology/approach – Focus groups provided qualitative data from 509 counterfeit purchases incidents by 95 informants....