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~subject:"Country image effect"
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Country image effect
Consumer behaviour
9
Konsumentenverhalten
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Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
International marketing
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Internationales Marketing
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Multinationales Unternehmen
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National culture
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Nationalkultur
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Productivity
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Produktivität
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Transnational corporation
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foreign product
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Auslandsinvestition
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Consumer boycott
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Consumer ethnocentrism
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Foreign investment
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India
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Indien
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discourse analysis
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marketing
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measurement
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xenophobia
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Air conditioner
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Analysts following
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Asymmetric information
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Asymmetrische Information
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CETSCALE
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Capital structure
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Consumer affinity
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Consumer durable
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Consumer ethnocentric tendency scale
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Corporate debt
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Corporate debt maturity
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Country-of-origin effect
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Domestic and foreign product preferences
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Carneiro, Jorge Manoel Teixeira
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Costa, Camila
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Goldszmidt, Rafael
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Costa, Camila
;
Carneiro, Jorge Manoel Teixeira
; …
- In:
International business review : the official journal of …
25
(
2016
)
5
,
pp. 1066-1075
Persistent link: https://www.econbiz.de/10011545668
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