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~subject:"Creativity"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Interactive media"
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Creativity
Kundenzufriedenheit
Interaktive Medien
488
Interactive media
470
Online-Marketing
89
Internet marketing
88
Consumer behaviour
82
Konsumentenverhalten
82
Internet
68
Social Web
66
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66
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63
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63
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63
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61
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55
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38
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35
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35
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34
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33
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33
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32
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32
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30
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30
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27
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26
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26
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25
Digitale Medien
25
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25
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22
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21
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Eric Cuvillier <Firma>
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Göttinger Wirtschaftsinformatik
1
International journal of arts management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of internet commerce
1
Journal of service management
1
Psychology & marketing
1
Services marketing quarterly
1
Singapore management review : Asia Pacific journal of management theory and practice
1
The journal of brand management : an international journal
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
19
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1
On the design of service interaction with conversational agents : understanding users' affective, cognitive, and behavioral responses to imperfections
Riquel, Johannes
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013286599
Saved in:
2
Factors affecting satisfaction with media art experiences and intention to re-experience : focusing on interactivity, presence, and flow
Lee, Doyeon
- In:
International journal of arts management
25
(
2022
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10014370582
Saved in:
3
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
4
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
5
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
6
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
7
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
8
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
9
Serving students : understanding students' interactions with people and processes using online tools
Small, Felicity
;
Dowell, David
;
Crawford, Heather
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 209-224
Persistent link: https://www.econbiz.de/10011628454
Saved in:
10
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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