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Ideas and implementation : the effective implementation of novel marketing programmes in small- to medium-sized Greek firms
Zampetakis, Leonidas A.
;
Gruys, Melissa L.
;
Dewett, Todd
- In:
Creativity and innovation management
23
(
2014
)
2
,
pp. 168-182
Persistent link: https://www.econbiz.de/10010387265
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