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~subject:"Creativity"
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Creativity
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Kreativität
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Systematischer Fehler
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Consumer behaviour
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New product development
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judgment and decision making
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Bekleidungsindustrie
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Betriebliche Budgetierung
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Brand image
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Clothing industry
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Cognitive bias
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Communication
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Corporate budgeting
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Implizites Wissen
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Scopelliti, Irene
3
Cillo, Paola
2
Busacca, Bruno
1
Mazursky, David
1
Miceli, Gaetano
1
Nunes, Joseph C.
1
Prandelli, Emanuela
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Raimondo, Maria Antonietta
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Aestetics and style in strategy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola
;
Nunes, Joseph C.
;
Prandelli, Emanuela
; …
- In:
Aestetics and style in strategy
,
(pp. 171-197)
.
2021
Persistent link: https://www.econbiz.de/10012427891
Saved in:
2
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Saved in:
3
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
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