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~subject:"Crisis management"
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Crisis management
Consumer behaviour
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Gistri, Giacomo
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Pace, Stefano
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Balboni, Bernardo
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Corciolani, Matteo
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo
;
Corciolani, Matteo
;
Pace, Stefano
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
Saved in:
2
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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