//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Criticism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpool"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Criticism
Marketing cooperation
327
Marketingkooperation
327
Deutschland
91
Germany
88
Theorie
77
Theory
77
Brand management
55
Markenführung
55
Unternehmenskooperation
36
Fußball
32
Football
31
Consumer behaviour
30
Konsumentenverhalten
30
Inter-firm cooperation
26
Marketing
26
Marketingmanagement
24
Erfolgsfaktor
23
Fernsehprogramm
23
Marketing management
23
Professional sports
23
Profisport
23
Television programme
23
Markenartikel
22
Brand
21
Online-Marketing
21
Strategische Allianz
21
Success factor
21
Internet marketing
20
Lieferantenmanagement
19
Sports economics
19
Sportökonomik
19
Supplier relationship management
19
Brand image
18
Markenimage
18
Strategic alliance
18
Landwirtschaft
17
Product quality
17
Produktqualität
17
Region
17
Agrargenossenschaft
16
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Parlasca, Susanne
1
Szymanski, Stefan
1
Published in...
All
Sportökonomie
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When the whole is less than the sum of the parts : the negative effects of central marketing of football television rights on fans, media concentration and small clubs
Parlasca, Susanne
;
Szymanski, Stefan
- In:
Sportökonomie
,
(pp. 83-103)
.
2002
Persistent link: https://www.econbiz.de/10001708642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->