//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cross-border strategic brand alliance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand alliance"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Cross-border strategic brand alliance
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
15
brand alliance
11
Brand
10
Markenartikel
10
Co-branding
5
International marketing
5
Internationales Marketing
5
co-branding
5
Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Children
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Fit
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Thesis
1
Language
All
English
2
Undetermined
1
Author
All
Lee, Jin Kyun
2
Lee, Wei-Na
2
Ahn, Taesoo
1
Lee, Byung-Kwan
1
Lee, Ki-young
1
Published in...
All
European Sport management quarterly : ESMQ
1
Journal of Business Research
1
Source
All
BASE
1
ECONIS (ZBW)
1
RePEc
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
Saved in:
2
The effects of cross-border strategic
brand
alliance
on consumer product evaluation
Lee, Wei-Na
(
contributor
)
-
2010
-border strategic
brand
alliance
(SBA). Also, this studyinvestigated the effects of consumer product knowledge by dividing it into …
Persistent link: https://www.econbiz.de/10009429381
Saved in:
3
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic
brand
alliance
Lee, Jin Kyun
;
Lee, Byung-Kwan
;
Lee, Wei-Na
- In:
Journal of Business Research
66
(
2013
)
3
,
pp. 354-363
-border strategic
brand
alliance
(SBA) is a viable market entry strategy for host and partner brands. Specifically, cross-border SBA …
Persistent link: https://www.econbiz.de/10010608408
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->