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~subject:"Cross-cultural management"
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Cross-cultural management
Cross-cultural marketing
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Interkulturelles Marketing
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Consumer behaviour
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Cross-cultural competence
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Interkulturelle Kompetenz
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Camillo, Angelo A.
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Marques, Joan
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Handbook of research on effective marketing in contemporary globalism
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Social processes : needs, motivation, and drives in contemporary globalism
Marques, Joan
;
Holt, Svetlana
;
Hu, Jianli
;
Camillo, …
- In:
Handbook of research on effective marketing in …
,
(pp. 301-314)
.
2014
Persistent link: https://www.econbiz.de/10010403472
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