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Cross-cultural management
Consumer behaviour
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Corporate Social Responsibility
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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