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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
12
Konsumentenverhalten
12
Brand heritage
6
Brand management
6
Markenführung
6
Brand image
5
Jugendliche
5
Markenimage
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Youth
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Kulturelle Identität
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USA
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United States
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Adolescent consumers
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Advertising effects
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Beziehungsmarketing
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Children
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Cultural heritage
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Ethics
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France
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Frankreich
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Kinder
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Kulturgüter
3
Materialism
3
Nostalgia
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Werbewirkung
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Advertising
2
Assimilation
2
Brand
2
Brands
2
Comparison
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Cross-cultural management
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Cross-cultural national behavior
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Distinctiveness
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Distribution channel
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Emotion
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Ethik
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English
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Rose, Gregory
3
Merchant, Altaf
2
Bakir, Aysen
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Butori, Raphaëlle
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Choi, Sunmee
1
Evaristo, Roberto
1
Gentina, Elodie
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Mathews, Lucy
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Moody, Geoffrey
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Pecot, Fabien
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Rose, Gregory M.
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Straub, Detmar W.
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Global information systems : the implications of culture for IS management
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
2
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
3
How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie
;
Butori, Raphaëlle
;
Rose, Gregory
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
Saved in:
4
Culture and consumer responses to Web download time : a four-continent study of mono- and polychronism
Rose, Gregory M.
;
Evaristo, Roberto
;
Straub, Detmar W.
- In:
Global information systems : the implications of …
,
(pp. 337-366)
.
2008
Persistent link: https://www.econbiz.de/10003907413
Saved in:
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