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Search: person:"Alcántara-Pilar, Juan Miguel"
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Culture
Consumer behaviour
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Welt
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Beziehungsmarketing
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Brand image
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Alcántara-Pilar, Juan Miguel
2
Armenski, Tanja
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Barrio-García, Salvador del
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Crespo-Almendros, Esmeralda
1
Pavluković, Vanja
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Porcu, Lucia
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International journal of advertising : the quarterly review of marketing communications
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
2
Social impacts of music festivals : does culture impact locals' attitude toward events in Serbia and Hungary?
Pavluković, Vanja
;
Armenski, Tanja
;
Alcántara-Pilar, …
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011746317
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