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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Implementing the Pareto/NBD model : a user-friendly approach
Bemmaor, Albert C.
;
Glady, Nicolas
;
Hoppe, Daniel
- In:
Quantitative marketing and marketing management : …
,
(pp. 39-49)
.
2012
Persistent link: https://www.econbiz.de/10009621131
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