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~subject:"Customer feedback metrics"
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Customer feedback metrics
Customer value
12
Kundenwert
12
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
5
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Performance measurement
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Performance-Messung
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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USA
3
United States
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Betriebliche Wertschöpfung
2
Customer retention
2
Kundenbindung
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Marketing
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Shareholder Value
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Shareholder value
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Value creation
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Accounting
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Accounting valuation
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Advertising effects
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Betriebliche Finanzwirtschaft
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Betriebliche Kennzahl
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Bilanzielle Bewertung
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Bildung
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Brand
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Brand equity
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English
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Haan, Evert de
2
Verhoef, Peter C.
2
Wiesel, Thorsten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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2
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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