Huang, Min-Hsin - In: Journal of Business Research 68 (2015) 6, pp. 1318-1323
Customer gratitude represents the emotional core of reciprocity and plays a key force in developing and maintaining …, interpersonal communication, and preferential treatment) have a differential influence on customers' gratitude and consequently … relationship marketing tactic to enhance customer gratitude, followed by interpersonal communication and tangible rewards …