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Customer integration
Consumer behaviour
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Konsumentenverhalten
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Electronic data interchange
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Elektronischer Datenaustausch
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Social Web
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Social web
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Spain
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Electronic Commerce
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Emotion
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Interactivity
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Online retailing
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Online-Handel
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Spanien
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Customer engagement
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Emotions
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Innovation diffusion
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Kundenintegration
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Lieferantenmanagement
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Neuromarketing
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Online cues
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Online operations
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Procurement
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Social commerce
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Social relations
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Soziale Beziehungen
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Supplier relationship management
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1970-1995
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Arousal
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Jiménez Martínez, Julio
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Blasco-Arcas, Lorena
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Hernández Ortega, Blanca
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Herrando, Carolina
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Martín de Hoyos, María José
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Electronic commerce research
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
2
Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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