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Customer integration
Marketing
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Großbritannien
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Beziehungsmarketing
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Cooperation
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Firm performance
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Unternehmenserfolg
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Betriebliche Wertschöpfung
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Customer value
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Kundenintegration
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Physical distribution
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Value creation
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Vertrieb
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Betriebliches Informationssystem
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Business intelligence system
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Buyer-seller interaction
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Marketingmanagement
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Baumann, Jasmin
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Le Meunier-FitzHugh, Kenneth
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Wilson, Hugh
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AMS review : official publication of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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ECONIS (ZBW)
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
2
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
3
Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
Saved in:
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