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Customer integration
Consumer behaviour
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India
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Kundenintegration
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Value creation
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ECONIS (ZBW)
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How do value co-creation and e-engagement enhance e-commerce consumer repurchase intention? : an empirical analysis
Jebarajakirthy, Charles
;
Saha, Victor
;
Goyal, Praveen
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012799501
Saved in:
2
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
3
How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor
;
Goyal, Praveen
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
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