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Customer integration
Corporate Social Responsibility
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Markenführung
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Siano, Alfonso
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Vollero, Agostino
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Confetto, Maria Giovanna
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Covucci, Claudia
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Palazzo, Maria
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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