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~subject:"Customer journey"
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Customer journey
Beziehungsmarketing
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Customer integration
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Kundenintegration
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Dienstleistung
9
Services
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Betriebliche Wertschöpfung
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Consumer behaviour
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Service industry
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Service-dominant logic
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Unternehmensnetzwerk
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Customer experience
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Dienstleistungsqualität
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Lieferantenmanagement
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Innovationsmanagement
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Marketingmanagement
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Service-Dominant Logic
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Interdisciplinary research
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Jaakkola, Elina
3
Becker, Larissa
1
Becker, Larissa Carine Braz
1
Gasparin, Isadora
1
Panina, Ekaterina
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Purmonen, Arttu
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Santos, Cristiane Pizzutti dos
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Terho, Harri
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Yrjölä, Mika
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
3
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1
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
2
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
3
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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