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Customer relationship management
Consumer behaviour
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Beziehungsmarketing
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Fazal-e-Hasan, Syed
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Journal of retailing and consumer services
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The role of customer gratitude in making relationship marketing investments successful
Fazal-e-Hasan, Syed
;
Lings, Ian
;
Neale, Larry
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 788-796
Persistent link: https://www.econbiz.de/10010407223
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