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~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
~subject:"Service quality"
~type_genre:"Arbeitspapier"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Brand
Equity
Management vs. Customer Equity Management? : Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
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2005
Persistent link: https://www.econbiz.de/10003260830
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