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~subject:"Customer satisfaction"
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Search: person:"Dahlén, Micael"
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Customer satisfaction
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Dahlén, Micael
3
Thorbjørnsen, Helge
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Colliander, Jonas
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Holmqvist, Jonas
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Lange, Fredrik
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
2
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
3
The language backfire effect : how frontline employees decrease customer satisfaction through language use
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Lunardo, Renaud
; …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012102960
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