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~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
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2020
Persistent link: https://www.econbiz.de/10012224744
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