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~subject:"Customer value"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
~type_genre:"Collection of articles of several authors"
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Customer value
IT-gestütztes Marketing
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Aksoy, Lerzan
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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Special issue on aging consumers
Perry, Vanessa G.
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2011
Persistent link: https://www.econbiz.de/10009505871
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
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ed.
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Keiningham, Timothy
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contributor
); …
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2006
Persistent link: https://www.econbiz.de/10003469119
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