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Customer value
Consumer behaviour
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Konsumentenverhalten
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China
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Advertising effects
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Marketing management
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Marketingmanagement
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Werbewirkung
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Brand image
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E-store image
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Einzelhandel
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Hypermarket
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International competition
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K-means method
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Kulturelle Identität
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Kundenwert
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Markenimage
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Market segmentation
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Online retailer
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Chang, En Chi
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Chang, En-Chi
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Huang, Shian-Chang
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Tseng, Ya Fen
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Wu, Hsin-Hung
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Journal of business research : JBR
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Quality & Quantity: International Journal of Methodology
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Research note : e-store image, perceived value and perceived risk
Chang, En Chi
;
Tseng, Ya Fen
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 864-870
Persistent link: https://www.econbiz.de/10009756896
Saved in:
2
Using K-means method and spectral clustering technique in an outfitter’s value analysis
Chang, En-Chi
;
Huang, Shian-Chang
;
Wu, Hsin-Hung
- In:
Quality & Quantity: International Journal of Methodology
44
(
2010
)
4
,
pp. 807-815
Persistent link: https://www.econbiz.de/10009396167
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