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~subject:"Customer value"
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Customer value
Marketing
8
Konsumentenverhalten
7
Consumer behaviour
6
Market research
6
Marktforschung
6
Bewertung
3
Beziehungsmarketing
3
Entscheidung
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Firmenimage
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Kausalanalyse
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Kundenwert
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Marketingtheorie
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Relationship marketing
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Structural equation model
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Strukturgleichungsmodell
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Welt
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Advertising spending intensity
2
Brand image
2
Brand management
2
Causality analysis
2
Corporate reputation
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Crowd valuation
2
Decision
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Deutschland
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Erfolgsfaktor
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Human capital
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Index
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English
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Kreis, Henning
3
Sajtos, Laszlo
2
Brodie, Roderick J.
1
Mafael, Alexander
1
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Journal of business market management : jbm
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
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ECONIS (ZBW)
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1
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
2
The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning
;
Mafael, Alexander
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
Saved in:
3
Diagnosing the impact of patronage concentration and cross-buying in retail banking
Sajtos, Laszlo
;
Kreis, Henning
- In:
Journal of business market management : jbm
4
(
2010
)
3
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008668819
Saved in:
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