//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer value"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"McManus, Lisa"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
Accounting
5
Australia
5
Rechnungswesen
5
Australien
4
Graduate economics education
4
Wirtschaftsstudium
4
Betriebswirtschaftsstudium
3
Graduate business education
3
Performance measurement
3
Performance-Messung
3
Risk management
3
Students
3
Studierende
3
Business ethics
2
Coaching
2
Corporate governance
2
Customer accounting
2
Customer satisfaction
2
E-Learning
2
E-learning
2
Kaufleute
2
Kundenwert
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
Merchants
2
Risikomanagement
2
Unternehmensethik
2
2007
1
Absolventen
1
Arbeitsethik
1
Arbeitskosten
1
Arbeitsmobilität
1
Balanced Scorecard
1
Balanced scorecard
1
Career development
1
Corporate Governance
1
Cost accounting
1
Cost allocation
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
McManus, Lisa
2
Guilding, Chris
1
Published in...
All
International journal of hospitality management
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer accounting and marketing performance measures in the hotel industry : evidence from Australia
McManus, Lisa
- In:
International journal of hospitality management
33
(
2013
),
pp. 140-152
Persistent link: https://www.econbiz.de/10009746466
Saved in:
2
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa
;
Guilding, Chris
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003768195
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->