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~subject:"Customer value"
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Customer value
Beziehungsmarketing
7
Relationship marketing
7
Customer portfolio management
6
Portfolio selection
6
Portfolio-Management
6
Consumer behaviour
4
Konsumentenverhalten
4
Kundenwert
4
customer portfolio management
3
B-to-B-Marketing
2
Business-to-business marketing
2
Cash Flow
2
Cash flow
2
Pareto/NBD model
2
Air cargo express services
1
Air cargo transport
1
B2B customer/Supplier relationships
1
Betriebliche Wertschöpfung
1
Bronze customers
1
Company survival
1
Constructive research approach
1
Copula
1
Correlation
1
Customer Behavior
1
Customer Equity
1
Customer Equity Management
1
Customer Portfolio Management
1
Customer Relationship Management
1
Customer Segmentation
1
Customer lifetime value
1
Customer mix
1
Customer portfolio management (CPM)
1
Customer satisfaction
1
Customer taxonomy
1
Emerging economies
1
Gold
1
Gold customers
1
Korrelation
1
Kundenzufriedenheit
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Balboni, Bernardo
1
Bolton, Ruth N.
1
Croux, Christophe
1
Glady, Nicolas
1
Gustafsson, Anders
1
Lemmens, Aurélie
1
McAlister, Leigh
1
Sinha, Shameek
1
Tarasi, Crina O.
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Terho, Harri
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Walker, Beth A.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
A
customer
portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
2
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
3
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
4
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and
customer
portfolio
management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
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